Digital Marketing Resources

Understand, grow and optimise with our latest insights in digital marketing.

Google This WeekGoogleGoogle Marketing Platform
March 5, 2021

Google This Week: Updates to DV360, YouTube Teen Accounts & More

Google announced updates coming to Display & Video 360 this week with new targeting expansion suggestions and the ability to view the geographic location of…
Celebrating Our Culture Heroes - Get Shit DoneTeam Experience
March 2, 2021

Celebrating Our Culture Heroes – February

We are kickstarting March with a big shoutout for our February culture heroes - the team members that went above and beyond in their work…
Google This WeekGoogleGoogle Marketing Platform
February 26, 2021

Google This Week: Less Featured Snippets, Goodbye Showcase Shopping & More

There’s been a lot of Google news this week with a number of updates around Display & Video 360 and Campaign Manager 360, as well…
Build a Marketing Data Warehouse in Google BigQuery with SupermetricsGoogleUnderstandTechnologyGoogle Marketing Platform
February 22, 2021

Build Your Marketing Data Warehouse Using Supermetrics for BigQuery

As the volume of data from marketing efforts increases, so does the complexity. The more data we have, the greater the challenge of collecting, preparing…
Google This WeekGoogleGoogle Marketing Platform
February 19, 2021

Google This Week: YouTube Shopping, Algorithm Update & More

Some interesting news out of Google This Week as Google responds to the Facebook news ban in Australia, stating publishers choose to appear in Search.…
AnnouncementsUnderstandGoogle Marketing Platform
February 17, 2021

In Marketing We Trust Now Google Analytics Partner for Hero Guest

We are excited to announce that e-learning organisation Hero Guest has appointed In Marketing We Trust as its Google Analytics Partner Agency. We will be…
Team Experience
February 16, 2021

Celebrating Our Culture Heroes – January

IMWT has been a remote company for more than 8 years - years in which we learned, adapted, implemented and pivoted towards what works best…
Google This WeekGoogleTechnologyGoogle Marketing Platform
February 12, 2021

Google This Week: Lead Forms in Search Ads, Algorithm Update & More

There has been some interesting news from Google this week, with lead forms now available directly in Search Ads, passage ranking now live in the…
Building an Integrated Digital PowerhouseGrowStrategyData-Driven DigitalData-Driven Digital Sydney
February 11, 2021

Building an Integrated Digital Powerhouse – Webinar Recap

For our last Data-Driven Digital community webinar, we spoke to Heather Physioc at VMLY&R about building an integrated digital powerhouse and got lessons from merging…
Remote Jobs - Operations Manager, MartinTeam Experience
February 9, 2021

Remote Jobs – Interview with Our Operations Manager

A little bit over a month ago, Martin joined the IMWT crew as the Company’s Operations Manager and, starting his onboarding somewhere during the Holiday…
Google This WeekGoogleTechnologyGoogle Marketing Platform
February 5, 2021

Google This Week: News Showcase, Broad Match Deprecated & More

It’s been a huge week at Google This Week with an enormous amount of news to cover. We’ve summed up the most important changes below.…
Digital maturity: the key predictor of business success in the post-COVID worldStrategyGoogle Marketing Platform
February 3, 2021

Digital Maturity: The Key Predictor of Business Success in the Post-COVID World

Digital maturity is the key predictor of business success in the post-COVID world. Learn what digital maturity is, how important it is and how to…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 29, 2021

Google This Week: Cookie Alternative FLoC, Threats to Remove Search in Aus & More

Google is getting into gear this week with a stream of new updates and features announced for the new year. The big news is they’ve…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 22, 2021

Google This Week: Gmail Ads Absorbed, Aussie News Blocked & More

While there hasn’t been a lot of news at Google this week, there has been some big news with Google blocking Australian news from Search.…
How iOS 14 May Affect Your Paid PerformanceAnnouncementsTechnologyResearch
January 21, 2021

How iOS 14 May Affect Your Paid Performance

Apple’s release of iOS 14 is expected to be a game-changer for privacy for users and paid performance for online advertisers. There are still many…
What Does Google See When It Crawls My Site?GoogleGrowPresentationsData-Driven DigitalData-Driven Digital SydneyData-Driven Digital Singapore
January 20, 2021

What Does Google See When it Crawls My Site? – Webinar Recap

Last year for one of our Data-Driven Digital webinars we talked to Amanda King, SEO Specialist at Optus about crawling and indexation. If you're asking…
Team Experience
January 18, 2021

Celebrating Our Culture Heroes – December

The surge in remote work material, advice and tips has been absolutely sky-rocketing during the last year, while a big part of the workforce got…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 15, 2021

Google This Week: New Performance Reporting in GMB, GSC, Google News, YouTube & More

It’s been another relatively quiet week at Google This Week but we do still have quite a few interesting updates for you. This week, Google…
How to Get the Most Out of Your Google Analytics PartnerGoogleUnderstandGoogle Marketing Platform
January 14, 2021

How to Get the Most Out of Your Google Analytics Partner

Get the Most Out of Your Google Analytics Partner: 4 Practical Tips on Working with Digital Analysts In today’s society, data collation and analysis are…
Remote Digital Agency - Interview with Commercial Director Paul HewettTeam Experience
January 12, 2021

Remote Digital Agency – Interview with a Commercial Director

Each month we like to share insights directly from the team. This month, we’re mixing things up and interviewing our Commercial Director, Paul Hewett about…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 8, 2021

Google This Week: Request Indexing Tool, Data Exclusion Controls & More

It’s been a somewhat quiet week for Google This Week as we get back to our regularly programmed schedule. But we do have some exciting…
Make Your Inventory Work Harder - Webinar RecapGoogleGrowPresentationsGoogle Marketing PlatformData-Driven DigitalData-Driven Digital SydneyData-Driven Digital Singapore
January 5, 2021

Make Your Inventory Work Harder – Webinar Recap

In November, for our Data-Driven Digital community webinar, we talked to Ben Cook from Comestri to learn how integrating your inventory with your online advertising…
Google This WeekGoogleTechnologyGoogle Marketing Platform
December 18, 2020

Google This Week: Ads Editor v1.5, Core Update and More

It’s been another big week at Google This Week with a lot of updates to share, including the new Google Ads Editor v1.5. The December…
Why We Chose to Build a Web Crawler or: Mo' Pages, Mo' ProblemsUnderstandTechnology
December 16, 2020

Why We Chose to Build a Web Crawler

Mo’ Pages, Mo’ Problems or: Why We Chose to Build a Web Crawler Suffering from too many pages? This is the story of why we…