Digital Digest
Marketing Intelligence Weekly
Weekly updates on the digital marketing news you need to know, including data reform, AI, cookie deprecation and platform updates.
AI in digital
Platforms
ChatGPT Is Building Its Own Business Analytics Hub
- OpenAI is developing a Search Console-style tool for ChatGPT. The work-in-progress feature would help businesses track their visibility in organic responses and appears separate from ChatGPT ads.
- Daily impressions and clicks could make AI visibility more measurable. The tool reportedly charts how often a business appears in responses and how often users click through to its website.
- Access reportedly requires verified business ownership, such as connecting a Shopify store. The broader Business Hub would also let businesses update product information and provide controlled context for a business agent answering customer questions.
- There are gaps in the reporting. It reportedly excludes prompts, user data and competitor benchmarks, so marketers could see visibility changes without knowing what caused them.
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AI in digital
Platforms
Microsoft Clarity Tracks AI Agents and Answers Analytics Questions
- See what AI agents do on your website. Clarity’s new Agentic Analytics tracks which agents visit and their actions, including searches, form submissions, bookings and checkout.
- Test whether agents can complete customer journeys. Simulation assessments reveal task completion, time taken and friction points, starting with commerce and travel scenarios.
- Ask your analytics questions in plain English. Ask Clarity analyses website behaviour, explores possible explanations and recommends next steps, linking findings to session recordings so marketers can check the evidence.
- Brand Agents expand to local businesses. They can help products appear across Microsoft Copilot, Bing and MSN, while supporting lead capture and appointment bookings. Eligible WordPress businesses can get started by installing Clarity, publishing an agent and connecting a supported CRM.
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AI in digital
Platforms
ChatGPT Ads Replaces Bid Caps With Cost Targets
- ChatGPT Ads introduces Target CPA and Target CPC from 9 November 2026. These replace Max Bid for new conversion campaigns and Max CPC for new click campaigns, shifting bidding towards average cost targets.
- Target CPC isn’t a hard cap. The system can bid above or below your target in individual auctions, aiming to achieve your desired average CPC while maximising clicks within budget.
- Existing campaigns can keep their current bidding until 1 January 2027. After that, Max Bid and Max CPC retire, with remaining campaigns switching to Target CPA and Target CPC respectively.
- Conversion tracking needs a check before switching. OpenAI recommends confirming your Pixel or Conversions API sends the selected event to the campaign’s linked data source and resolving Event Quality Score warnings.
- Base targets on recent performance. Overly restrictive targets or weak conversion signals can reduce delivery and leave budget unspent; the existing “Maximise results” autobid option continues under the name “intelligent bidding”.
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AI in digital
Platforms
Google Backs One AI Training Control Across Providers
- One signal for multiple providers. Google plans to support a shared robots.txt control, letting website owners express AI training preferences across participating providers.
- Individual controls will remain. Businesses could set a broad preference, then tailor instructions for specific providers using controls such as Google-Extended.
- An opt-out would apply to Google-Extended unless the website explicitly specifies its own Google-Extended preference.
- There’s a Gemini consideration. Google says sites explicitly allowing Google-Extended are eligible to appear as grounding sources in Gemini Apps responses and receive clicks.
- Support is targeted for 2027. The proposal is still being developed, with broader coverage depending on other AI providers adopting it.
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AI in digital
Marketing by numbers
Platforms
Google AI Mode Keeps Product Discovery Inside Google Shopping
- 57% of links in AI Mode product answers led to Google Shopping, according to Findrix research. In 46.5% of US product answers, every link pointed to Google’s own pages.
- Product visibility doesn’t always translate into website visits. Shoppers can discover your products without leaving Google, meaning referral traffic alone won’t capture your brand’s presence in AI Mode.
- Fashion and beauty saw the strongest Google-only results. Swimwear topped the list at 60.4% of answers, followed by women’s everyday fashion at 57% and sun care at 54.1%.
- The pattern changes for services and software. Just 5.1% of AI Mode links for local services went to Google pages, falling to 1.1% for software questions.
- These figures measure links, not clicks or sales. Findrix analysed 55,198 answers across Google AI Mode, ChatGPT and Gemini, testing 18,400 buyer questions across 35 US markets from 14–17 October.
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AI in digital
Platforms
Google Brings In-Chat Checkout to Canadian AI Shoppers
- From product research to purchase, without leaving the chat. Google is rolling out direct checkout in AI Mode and the Gemini app in Canada, powered by its Universal Commerce Protocol (UCP).
- The launch starts with selected retailers. Partners include lululemon, Shoppers Drug Mart, Simons and select Shopify merchants, with shoppers paying through Google Pay using saved payment and delivery details.
- Broader retailer access is planned for 2027. Google will introduce simplified UCP integration within Merchant Center, allowing retailers to enable direct checkout across its AI shopping surfaces.
- Product feeds remain a priority for marketers. Accurate titles, descriptions, prices and stock availability support visibility in Google’s AI responses and shopping results, while retailers remain the seller of record.
- Measurement still has unanswered questions. Google hasn’t clarified how these orders will be reported or attributed, or how checkout will interact with Shopping ads and Performance Max campaigns.
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AI in digital
Platforms
Google Expands AI Mode Ads in APAC
- Australia is part of a 10-country expansion of ads in Google’s AI Mode. Other APAC markets include New Zealand, India, Malaysia, Pakistan, the Philippines and Singapore.
- Ads are moving into follow-up questions in the US. Google is launching “multiturn ads”, allowing advertisers to appear as users continue their AI Mode conversations.
- Product ads are attracting similar click-through rates to organic listings. Google reports comparable engagement between sponsored and organic product list items within AI Mode, based on its internal US data.
- Search queries are getting more conversational. According to Google’s US research, AI Mode queries average three times the length of traditional searches, giving Google more context to match users with relevant businesses.
- Further expansion is planned for Q4 2026, including Brazil, Mexico and the UK. Ads will carry a “Sponsored” label, with Google continuing to test new formats.
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Cookies
Data privacy
EU Takes Aim at Cookie Consent Fatigue
- The EU Council has agreed on proposed changes to cookie consent rules, requiring websites to wait at least four months before asking users to reconsider a rejected consent request. The move aims to reduce consent fatigue and repetitive cookie banners.
- Good news for marketers: some analytics and advertising cookies could become consent-free. Six exemptions are proposed, including privacy-friendly first-party audience measurement, contextual advertising measurement and certain frequency-capping activities.
- Behavioural targeting remains restricted. Cross-site tracking, profiling and programmatic advertising would still require consent, reinforcing the shift towards privacy-first measurement and contextual advertising.
- The proposals could also reshape how marketers use customer data. Pseudonymised data may fall outside GDPR requirements for independent third parties unable to identify individuals, potentially opening new opportunities for privacy-safe measurement.
- Nothing changes just yet. The European Parliament must agree its position before negotiations can begin. If adopted, the new cookie rules would take effect following a 24-month national implementation period.
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Platforms
Instagram Takes on YouTube With 90-Minute Videos
- Instagram is going long-form. The platform has announced Features, a new video format allowing creators to upload horizontal videos up to 90 minutes long, putting it in more direct competition with YouTube.
- Reels will become a discovery tool. Creators will be able to link short-form Reels to full-length videos, helping audiences discover longer content without leaving Instagram.
- Podcasts, interviews and deeper storytelling are in focus. Instagram wants to give creators more opportunities to produce engaging, long-form content while keeping Reels at the heart of the platform.
- The big screen is next. Instagram is exploring how longer videos will work on connected TVs, expanding its ambitions beyond mobile viewing.
- The format could open up opportunities for branded content, creator partnerships and video storytelling. Features is currently being tested with selected creators, with broader availability planned.
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AI in digital
Marketing by numbers
Platforms
Google Searches Surge 12%, But AI Mode Hits Revenue
- Google Search is growing, but investors aren't impressed. Search queries jumped 12% year-on-year in Q3 2026, the fastest growth in five years. However, Search revenue missed analyst expectations by approximately US$1.6 billion, contributing to a 10% drop in Alphabet's share price.
- AI Mode queries are three times longer than traditional searches, but generate less advertising revenue. Google acknowledged that growing AI Mode usage is affecting Search performance, although the exact revenue gap remains undisclosed.
- Google's solution? More ads in AI conversations. The company is expanding AI Mode advertising internationally and introducing multi-turn conversational ads in the US, allowing advertisers to reach users throughout extended AI interactions.
- More searches don't necessarily mean more advertising revenue. Google says most AI Mode queries represent additional search activity rather than replacing traditional searches.
- The pressure is on to make AI profitable. Alphabet expects AI infrastructure spending to continue climbing, potentially exceeding US$300 billion in 2027. The big question is whether conversational advertising can eventually deliver the same returns as traditional Search.
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AI in digital
Marketing by numbers
AI-referred shoppers spend more per visit
- AI-referred visitors to US retail sites generated 83% more revenue per visit than other visitors in September, and converted at a 90% higher rate.
- AI referral traffic grew 71% year on year in September, and is up 1,772% since Adobe began tracking it in October 2024.
- These visitors also spent 73% longer on retail sites, viewed 25% more pages and added products to their carts 53% more often.
- Adobe expects AI-referred traffic to rise over the holiday period: 159% on Thanksgiving, 95% on Black Friday and 88% on Cyber Monday, year on year.
- The data covers online transactions across more than 1 trillion visits to US retail sites. For marketers, it’s a reminder to assess AI referrals by revenue and purchases, not traffic volume alone.
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AI in digital
Marketing by numbers
Organic Traffic Is Falling. AI Isn’t the Only Culprit
- Blaming AI for every traffic drop misses the bigger picture. Growth Memo’s analysis of Similarweb estimates found organic visits fell 13.2% in its US sample and 24.4% in France between August 2024 and August 2026, with substantial differences between businesses.
- Publishers are bearing the brunt. Their organic traffic fell around 42% in both markets, compared with a 7.8% decline for US sites excluding publishers, showing why industry context matters when assessing your own performance.
- Google’s ads are also competing for those clicks. Paid search traffic grew 21% in the US and 17.3% in France over the same period; the article argues that larger ad placements and algorithm updates deserve more attention when diagnosing organic losses.
- AI referrals aren’t filling the gap. Despite recording the fastest growth of any channel, they represented only around 0.5% of total visits in the dataset, giving marketers little reason to expect replacement traffic at scale.
- The takeaway: diagnose before reallocating budget. Benchmark against comparable businesses, investigate changes in rankings and search results, and connect search and AI visibility to business outcomes; these estimates show patterns, not proof of what caused the decline.
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AI in digital
Data privacy
Help desk
Platforms
Meta wants your website to train its AI
- Meta's updated commercial terms take effect on 30 October 2026, allowing it to crawl, collect and analyse content from websites associated with businesses using Facebook, Instagram and WhatsApp for commercial purposes.
- Your website content could be used to train Meta's AI. The new terms permit Meta to use collected material to develop and improve its products, potentially extending beyond content businesses have previously shared on its platforms.
- There's no opt-out. Businesses that reject the terms may need to stop using Meta's commercial products entirely, raising concerns about consent, intellectual property and control over website content.
- In Marketing We Trust is challenging the changes, having raised concerns with Australia's Attorney-General and begun working with industry bodies to coordinate a response.
- Marketers should seek written clarification from Meta about what website content will be collected, how it will be used and whether businesses can refuse without losing access to Meta's services.
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AI in digital
Help desk
Platforms
Google is poisoning automated search results
- Google appears to be deliberately serving misleading search results to automated queries, undermining the accuracy of third-party SEO rank tracking tools. Businesses could be seeing ranking drops that aren't actually happening.
- Research from Nozzle analysing 27.5 million search results found that 8% of pages were affected, peaking at 27% in late September. Australia was particularly impacted, with 11.5% of results affected compared to 8.5% in the US and 3% in the UK.
- The manipulation also impacts AI visibility tracking, with AI Overviews appearing on just 35% of affected pages compared to 54% normally. Local searches and niche queries are particularly vulnerable.
- In Marketing We Trust CEO Paul Hewett suggests Google's real target isn't SEO tools, but AI companies and data resellers scraping its search results. The consequences for marketers are increasingly unreliable ranking data and potentially higher SEO tool costs.
- Marketers should rethink their reliance on third-party rankings and prioritise first-party performance data from Google Search Console and analytics platforms to get a more accurate picture of search visibility.
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Platforms
TikTok Opens US Ad Network to Australian Advertisers
- Australian advertisers can now reach US audiences beyond TikTok, with the platform opening its off-platform TikTok Ad Network to global advertisers for the first time.
- Previously known as Pangle, the network spans nearly 400,000 apps, including gaming environments and premium third-party publishers. TikTok claims it provides access to an additional 95 million users globally who cannot be reached through its social feed.
- Availability for Australian advertisers will depend on campaign objectives and bidding strategies, with TikTok yet to name the specific apps included in the network.
- TikTok also announced plans to expand AI-powered shopping through Buy Direct and Shopping Assistant, working with Salesforce, Shopify, Shoplazza and Stripe to support product discovery and transactions.
- The move comes as Meta and Google accelerate their own agentic commerce capabilities, signalling growing competition to connect AI-driven product discovery with purchasing.
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AI in digital
Platforms
OpenAI Introduces Visual ChatGPT Ads and Expanded Measurement
- OpenAI is introducing a new visual advertising format in ChatGPT, allowing brands to showcase products, services and experiences through imagery. Initial testing will begin in the US in October, targeting Free and Go users during image generation.
- New measurement integrations aim to improve attribution and conversion tracking. Partnerships with Hightouch, Tealium, LiveRamp, AppsFlyer and others will help advertisers connect conversion data, measure campaign performance and assess ChatGPT Ads alongside existing marketing channels.
- Early advertiser results suggest promising performance. WeightWatchers recorded a 15.3% lower attributed cost per acquisition than its blended paid-search benchmark, while 93% of Portland Leather's visitors from ChatGPT Ads were new, according to measurement partners.
- Brand safety and suitability are also getting an upgrade. OpenAI is piloting independent evaluations with DoubleVerify and Integral Ad Science, alongside introducing Negative Phrases for qualifying advertisers to help control ad placements.
- For Australian and APAC marketers, the updates signal what's coming next. While the new visual format is initially US-only, expanding creative formats, third-party measurement and brand safety capabilities could make ChatGPT Ads a more viable performance marketing channel as availability grows.
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AI in digital
Platforms
UK Proposes AI Assistants as Default Search Options
- The UK's Competition and Markets Authority (CMA) has strengthened proposals requiring Google to give Android and Chrome users greater choice over their default search provider, including AI assistants such as ChatGPT and Perplexity.
- Under the proposals, users would be prompted to select their preferred search service when first using Android or Chrome, with annual reminders to reconsider their choice.
- AI assistants could appear alongside traditional search engines on Google's choice screens, provided they meet technical and security requirements.
- Search providers featured on these screens would also need to clearly attribute publisher content, helping users identify and access original sources.
- The CMA closed its consultation on 9 October and expects a final decision by the end of 2026. For marketers, the proposals signal a potential shift in search discovery, with AI platforms gaining greater visibility as alternatives to Google.
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AI in digital
Platforms
OpenAI Launches GPT-6 With Interactive ChatGPT Experiences
- OpenAI has rolled out GPT-6 to ChatGPT's 1.2 billion weekly users, introducing a new model designed to deliver faster, more intelligent responses alongside a more interactive user experience.
- The biggest change is Intelligent UI, which allows ChatGPT to generate interactive charts, diagrams, forms, calculators and other visual tools directly within conversations, rather than relying solely on text-based answers.
- GPT-6 can also begin responding while it continues reasoning, reducing waiting times. According to OpenAI's internal testing, GPT-6 Instant starts answering web search queries 44% faster on average than GPT-5.6 Instant.
- For marketers, the update signals a shift towards AI experiences that combine information, visualisation and interactive functionality. This could influence how consumers research products, compare options and engage with brands without leaving ChatGPT.
- GPT-6 began rolling out globally to paid ChatGPT users on 7 October, with Free and Go users following on 8 October. The update applies to ChatGPT's conversational experience, with Work and Codex models remaining unchanged.
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Platforms
Google Search Console Adds Multi-Country Performance Filters
- Google has updated Search Console's Performance reports, allowing users to select multiple countries simultaneously and view their combined organic search performance.
- Previously, marketers could only filter performance data by one country at a time. The update makes it easier to analyse search traffic across multiple markets without switching between individual country reports.
- For international SEO teams, the new functionality simplifies regional performance reporting, allowing marketers to group markets such as Australia and New Zealand or the US and Canada.
- Google says the update is designed to make analysing traffic patterns across countries and devices easier. However, the article notes that dedicated click data for AI search performance remains a much-wanted feature.
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Platforms
Google Completes September Spam Update After 14 Days
- Google completed its September 2026 spam update on 8 October, following a global rollout lasting 13 days and 16 hours. The update applies to all languages and took considerably longer than the three earlier spam updates in 2026.
- Early analysis by Diib of 32,569 websites found the median share of traffic from organic Google Search dropped from 34% to 31%. However, the findings are preliminary and don't establish whether individual sites were penalised for spam.
- SEOmonitor also reported misleading ranking fluctuations from third-party tracking tools, potentially caused by incomplete or inaccurate Google search results rather than genuine ranking changes.
- SEO professionals should compare Google Search Console performance before, during and after the 24 September to 8 October rollout, focusing on sustained changes in impressions and clicks rather than short-term ranking volatility.
- Google hasn't disclosed which spam tactics the update targeted. Websites experiencing sustained declines should review Google's spam policies, with recovery potentially taking months.
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Data privacy
Aussie Privacy Reforms Could Reshape Everyday Marketing
- Proposed Australian privacy reforms could affect 31 of 32 common marketing activities according to our analysis. None was assessed as banned outright, but most could become more costly, less effective or dependent on platform controls.
- 20 activities could cost more, four could become less effective and seven depend on controls held by platforms. Only measuring a business’s own performance through analytics was assessed as unaffected.
- Marketers could carry responsibility for advertising opt-outs while relying on platforms to provide the controls. Customer list uploads, lookalike audiences and programmatic buying are among the activities exposed.
- Sending customer data to advertising platforms could constitute a “trade” requiring consent, unless the platform acts as a processor. Existing CRM records, newsletter lists and event registrations could also face new requirements.
- We recommend auditing tags and pixels, mapping data flows and documenting consent now. Hold off on mass re-permission campaigns until the legislation and platform responses are clearer: these findings assess draft proposals, which may change.
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AI in digital
Platforms
Google Gemini Adds UTMs For Clearer Referral Tracking
- Google Gemini has started adding UTM parameters to outgoing links, helping marketers identify traffic coming from the AI assistant.
- AI chatbot visits can appear as “direct” traffic when referrer information is lost. UTM tags provide another way to attribute those visits to Gemini.
- Clearer attribution helps marketers compare Gemini referrals with other AI platforms and traditional search, giving them better evidence for where to invest resources.
- Google’s implementation remains undocumented, so it’s unclear which Gemini links receive UTMs or what triggers the tagging.
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AI in digital
Marketing by numbers
Platforms
AI Overviews Expanding Across Branded Searches
- Ahrefs analysed 232.8 million US desktop Google search-result crawls from July to September 2026. AI Overviews appeared for 82.91% of branded keyword results on 29 September.
- Branded searches are increasingly triggering AI answers. The monthly average rose from 61.3% in July to 73.3% in September, narrowing the gap between branded and non-branded searches.
- AI Overviews often appear above the brand’s own website. In a separate sample of 100 brands’ exact-name searches, 63 triggered an AI Overview by 30 September, with 76.2% of those appearing in position one.
- Third-party content is gaining influence over brand narratives. Wikipedia, YouTube and LinkedIn were the most common external sources cited, raising concerns about unofficial or outdated information shaping what potential customers see.
- For marketers, monitoring branded rankings alone may miss the bigger picture. Ahrefs recommends tracking which branded queries trigger AI Overviews, what those answers say and which sources they cite.
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AI in digital
Platforms
ChatGPT Ads expands APAC access and campaign tools
- ChatGPT Ads’ self-service Ads Manager is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, giving marketers targeting these APAC markets access to the platform.
- Retail advertisers can create multiple product-feed campaigns and ad groups through spreadsheet uploads, with ad templates generated automatically. This reduces setup work for brands managing large product catalogues.
- The Insights API now reports attributed conversions beyond a campaign’s selected optimisation goal. Marketers can track attributed purchases while continuing to optimise towards another conversion event.
- A new product review status shows approval progress and reasons for individual product rejections, helping advertisers troubleshoot product-feed campaigns.
- Advertisers can manage internal account, public brand and legal names separately. Plan changes carefully: updating a brand name pauses ads pending approval, while legal name changes restart business review and may interrupt delivery.
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AI in digital
Marketing by numbers
Platforms
TrafficGuard Finds Up to 34% Invalid ChatGPT Ad Traffic
- TrafficGuard’s analysis of 40,000 clicks across 47 advertisers over three weeks found invalid traffic rates as high as 34% on ChatGPT paid ads. Some campaigns were largely clean, while others attracted clicks classified as having no conversion intent.
- ChatGPT ad clicks came from data centre and proxy sources at 3.6 times the rate seen in Google Ads campaigns. Impossible device configurations appeared at 10 times the rate.
- Four hosting and proxy networks generated half of all invalid clicks, affecting 25 advertisers. At one hosting provider, 15 servers produced 318 invalid clicks across five advertisers.
- TrafficGuard flagged clicks based on infrastructure sources, impossible device configurations, known automation signatures or repeated patterns without conversion intent. On the worst-hit account, nearly 90% of flagged clicks came from server infrastructure.
- Miguel Lopes, chief product officer at TrafficGuard, said, "Some campaigns we analysed were largely clean, but others were paying for clicks that had no chance of converting. What this demonstrates is that waste is rising across every paid channel. OpenAI is not uniquely vulnerable, it is simply the newest place to sell clicks, and low-quality traffic follows the budget wherever it goes.”
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AI in digital
Platforms
OpenAI launches dots: always-on AI agents for work
- OpenAI has introduced dots, AI agents powered by GPT-6 Astra that work towards your goals 24/7. Each has its own cloud computer and can connect to over 4,000 apps through plugins.
- Marketing tasks feature prominently: dots can revise launch materials when product plans change, turn interview transcripts into clip suggestions and social drafts, and learn your brand voice through feedback. Work is prepared for your review and approval.
- They carry context across ChatGPT, Slack and Teams, letting you discuss projects, give feedback and receive progress updates across channels. Text messaging is coming soon.
- Users control app access and action permissions. Background proactive research is read-only, while Custom Rules and automatic action reviews determine what can proceed independently or needs approval.
- Rollout covers Pro and Business Premium in eligible markets, with an admin-enabled Enterprise beta. The first dot is included at no extra cost, with an allowance for deeper work; specialist enterprise pilots include email marketing and customer support.
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Platforms
Google Ads plugs conversion gaps with offline data
- Google Ads’ multi-source conversions beta now lets advertisers use offline data to fill gaps in website-tag conversions, giving Google more complete signals for measurement and bidding.
- Advertisers can connect sources through Google Ads Data Manager or its API, with transaction IDs used to match offline records to conversions already captured by the Google tag.
- If a tag misses customer details such as an email, phone number or address, offline uploads can supply them. Google recommends sending this additional data within 24 hours to improve Enhanced Conversions matching and bidding performance.
- Offline data can also correct conversion values after the event, allowing final order totals, upsells or refunds from a CRM to replace the original tagged value.
- There are guardrails: fields such as GCLID won’t be overwritten, and newly connected sources enter a 14-day trial period where additional conversions aren’t used for bidding and value updates are disabled.
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AI in digital
Platforms
Google Auto-Enables Native Checkout for Shopify Products
- Google is automatically enabling eligible Shopify products for native checkout across AI Mode and Gemini, allowing customers to purchase without visiting the retailer’s website.
- The feature uses Google’s Universal Commerce Protocol (UCP) and Google Pay, with Shopify’s built-in UCP integration connecting stores to Google Merchant Center.
- Eligible products are included automatically, with no additional setup required when products are published on Shopify and available in Merchant Center.
- Merchants wanting customers to complete purchases on their own website need to actively opt out through Shopify’s Sales channels > Agentic settings.
- Google says merchants still retain ownership of customer relationships, data and sales, despite checkout happening within Google’s AI experiences.
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AI in digital
Platforms
Microsoft Clarity makes bot activity easier to analyse
- Microsoft Clarity has launched Page Classification for its Bot Activity dashboard, grouping related pages by type so marketers can analyse bot behaviour across content categories instead of hundreds or thousands of individual URLs.
- Classification happens automatically, with Clarity combining content signals and URL-based rules to recognise page types, including sites with non-standard URL structures.
- Marketers can customise classifications by creating their own categories or adding URL paths to existing groups such as Product, Blog and Contact Us. Custom rules take priority over Clarity’s automatic classifications.
- The feature makes broader bot patterns easier to spot, such as whether bots are disproportionately accessing product pages versus blog content or concentrating activity within particular sections of a site.
- Page Classification is available now within Clarity’s Bot Activity dashboard, with classifications able to be managed according to each website’s structure.
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Platforms
Google Search Console Adds Multimodal Search Reporting
- Google has introduced multimodal search reporting in Search Console, giving marketers visibility into how their web content performs when people search using images rather than traditional text queries.
- The reporting covers traffic from Google Lens, Circle to Search on Android, image uploads to Google Search and Chrome’s “Search this image” feature.
- A new multimodal search type filter is available within Search Console performance reports, with the option to export the data for analysis in other tools.
- For marketers and SEOs, the update provides a new way to understand the contribution of visual content to organic search performance, helping inform how images and other visual assets are optimised.
- The reporting is rolling out globally, with metrics appearing for sites that receive traffic from multimodal search queries.
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