An Ecommerce SEO Case Study
- Competitive industry
- Limited resources (both cash and in-house people)
- Hidden tech issues
- Very dynamic product range
- +172.48% revenue
- + 77.50% organic traffic
- Top 3 results for highly competitive keywords.”cheap wine online” & “cheap wine”
The competitive landscape for online wine sales is very dynamic with a new online discount wine merchant opening every month. With thin margin and a dynamic inventory (distressed stock = great bargain).
Discount wines means low margins. The Australian search landscape for this category is heavily head and torso oriented with Specific winemakers and vintages representing a significant portion of long-tail keywords.
What We Did
In Marketing We Trust operated as a strategic and operational consultant, bringing expertise and support needed to help build experience and skills for the in-house team to develop and produce the most effective solutions to grow the business.
Our client homepage appeared on page 1 for its highly competitive keyword. Long tail traffic with high conversion rate represents the majority of traffic and organic search traffic is rising.
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