+172.48% Revenue & 70% SEO Traffic YoY

An Ecommerce SEO Case Study

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  • Competitive industry
  • Limited resources (both cash and in-house people)
  • Hidden tech issues
  • Very dynamic product range


  • +172.48% revenue
  • + 77.50% organic traffic
  • Top 3 results for highly competitive keywords.”cheap wine online” & “cheap wine”

Industry Challenges

The competitive landscape for online wine sales is very dynamic with a new online discount wine merchant opening every month. With thin margin and a dynamic inventory (distressed stock = great bargain).

Discount wines means low margins. The Australian search landscape for this category is heavily head and torso oriented with Specific winemakers and vintages representing a significant portion of long-tail keywords.

What We Did

In Marketing We Trust operated as a strategic and operational consultant, bringing expertise and support needed to help build experience and skills for the in-house team to develop and produce the most effective solutions to grow the business.

wine seo case study


Our client homepage appeared on page 1 for its highly competitive keyword. Long tail traffic with high conversion rate represents the majority of traffic and organic search traffic is rising.

wine seo case study

Let’s Talk

Speak to us today to find out how we can help you get similar results.

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