Number 1 on Product Hunt Event

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Number 1 on Product Hunt: Google Marketing Platform Sydney Event

How I Got Early Growth for My Mobile App

iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You’ll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.

In this presentation, we’ll cover:

  • Idea and app development
  • Product launch
  • ASO (app store optimisation)
  • App promotion
  • App landing page
  • Product Hunt launch

You’ll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You’ll also learn how to reach out to influencers and tech blogs to help promote your product.

General format:

  • 6:00 pm – Welcome and networking (we reserve the right to not admit late-comers)
  • 6:15 pm – GMP news & updates
  • 6:30 pm – Talks
  • 7:30 pm – Networking (with nibbles)

Please note – you and any guests must be registered to attend or you could be refused entry.


Mar 4, 2020

6:00pm – 8:00pm



10-14 Waterloo St. Surry Hills, Sydney

Find us at Edge, 4th floor

Number 1 on Product Hunt: Google Marketing Platform Sydney

Join Google Marketing Platform Sydney to register.


Designed & Taught by Google Product Specialists

Meet Your Hosts


Paul Hewett

Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission – creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).

As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.

Paul Hewett - Google Marketing Platform Sydney Host


Miguel Lorenzo

Miguel is an iOS Engineer and founder of Filma App (recently voted product of the day on Product Hunt). Miguel will be speaking at Google Marketing Platform Sydney about ASO (App Store Optimisation) and providing tips and tricks to develop and promote your app.

Google Marketing Platform Sydney Event Speaker

Google Marketing Platform Sydney

On the first Wednesday of every month, Sydney’s digital marketing community descends on Sydney CBD to hear from leading digital marketers on how they are using the latest Google tools and techniques to blow their competitors out of the water.

Covering topics from measurement, organic growth, paid growth, through to conversion rate optimisation, Google Marketing Platform Sydney is open to anyone interested in improving their understanding of how Google tools can enhance their online marketing performance.

Each month you’ll get the latest news on the Google Marketing Platform, followed by a presentation from a leading digital marketer, and don’t forget, the monthly digital marketing quiz (with prizes). Our meetup closes with networking with nibbles!